Where my bees at?
Saturday, August 29, 2009 at 21:20 In preparation for the first-ever National Honey Bee Awareness Day that took place on Aug. 22, big bee backer Häagen-Dazs used the creative efforts of five brothers from Los Altos, Calif. to make a short video raising awareness.
Max Lanman, a 21-year-old senior at Yale majoring in film studies (and the third-oldest Lanman brother), directed, edited and photographed the result of the request, a viral video entitled “Do the Honey Bee.”
The video, which was released Friday, begins hypnotically like any mainstream rap song. The beat leads you to expect a candy-colored car might glide by, dollar bills could rain from the sky or a troupe of well-tanned bikini-clad women may appear, crowding a bored rapper draped in fur.
Instead, suited-up beekeepers spit rhymes about the honey bee plight and dressed-up bees perform an invented dance.
“The goal behind this was to make a mainstream rap video that appeals to the masses,” said Lanman in a phone conversation from New Haven.